The vast majority of positions are filled without a public advertisement in the local paper, after all. The acronym S.W.O.T. stands for Strengths, Weaknesses, Opportunities, and Threats. http://www.colicchiolaw.com/__media__/js/netsoltrademark.php?d=open-isa.org%2Fmembers%2Fownerchurch37%2Factivity%2F1156739%2F