Frequently than not, they do buying (and learning from) the latest ebooks relating to particular niche, reading related articles, go to seminars if at all possible.
For an elegant effect, start the night by playing Mozart or jazz renditions of holiday classics. http://aeroscltd.co.uk/ru-Ru/Session/ChangeCulture?lang=ru-Ru&returnUrl=http://camillacastro.us/forums/viewtopic.php?id=384853